Engr. Ali Azam

Contact Details:

Call Or Whatsapp: +971554140088

Email: Engraliazam90@gmail.com

Address: Prime Tower, Business Bay, Dubai, United Arab Emirates

OBJECTIVE

To work in a challenging environment demanding all my digital marketing
skills and efforts to explore and adapt myself in different fields & realize my
potential where I get the opportunity for continuous learning.

EXPERIENCE

10 Years+ Experience in Digital Marketing

EDUCATION

COMSATs University, — BS (4 Years)
Advance Computer & IT Specialization Engineering

BISE, Bahawalpur — FSC (2 Years)
Math, Physics, Chemistry

BISE, Bahawalpur — Matriculation (10th standard)

Math, Physics, Chemistry, Computer

SKILLS

LANGUAGES – English

Degrees Attested :

1. HEC
2. IBCC
3. MOFA
4. UAE Embassy
5. Certified Engineer

PROJECT

Below are activities those I have performed on this projects

SEO

1. Keyword research using ahrefs and Google Keyword research tool
2. Keyword mapping on pages including image alt tags
3. Complete website Audit
4. Proper image optimization (Compression & Resizing)
5. Static resources optimization (CSS & JavaScript’s)
6. Writing informative and effective search engine optimized copy for the
   website
7. Comprehensive SEO Reporting, tracking and integration including in-
8. house reporting, Google Analytics, and Google Webmaster Tools
9. Monitor and evaluate search results and search performance across the major search channels
10. Implement link building campaigns in coordination with SEO goals with proper anchor texts.
11. Basic knowledge ofAdobe Photoshop which is essential in web banner design

SMM

1. Develop and maintain social media profiles according to business goals
2. Creation and publishing of relevant, original, high-quality content.
3. Highlight, encourage and reply positive comments
4. Creation of regular publishing schedule
5. Paid Campaigns on social media
6. Image and video editing for ads according to campaign goal.
7. Implement a content editorial calendar to manage content and plan
   specific, timely marketing campaigns
8. Promote content through social media by creating regular posts and paid
   advertisement

SEM

1. Create quality ads, Develop and maintain pay-per-click advertising campaigns
2. Landing page optimization to achieve best AdRank
3. Overseeing PPC campaigns monitoring their performance and return on investment.
4. Keyword Management – ensure we are targeting and getting clicks from right keywords
5. Competitor Analysis with auction insight tool and proper use of bid simulator
6. Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
7. Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

The post Digital Marketing Service For Your Business appeared first on Lifeyet News.

Actually the many best SEM companies are always involve in the search of anything new which makes them different from the others and sometime even if they are using same tools they practice something innovative in it which other mostly not do, so this is an ongoing process, it will carry on with the industry if different styles and conceptual alignments, the whole game of the search engine marketing is based on how the companies are good in playing with the tools and how good they can deliver the result to the clients according to their desire and given budget.

SEM tools

The understanding of the SEM tools is the combination of different small techniques which mostly used to optimized the marketing of the product or the company, basically its include the paid services its could be on the pay per click, search engine management on the basis of the adds, keywords, landing pages, and different kind of data monitoring metrics, that tool make your several pieces of strategies in the right one line flow which means to take you on the top in the targeted search list on any search engine so its mean that the sense of getting in the market of global platform can be possible with the best SEM companies.

Competitive Analysis

Here is the main thing about the any industry you must have good knowledge about your business and your competitor, actually best SEM companies mostly do focus on the competitors of the client because if they not observe it so have high chances of the lost of the funds in useless places or your competitor can reversely utilize your funds by your hand by fake clicking and diversions, so it much need to check what your competitor actually doing and what places posting different kind of ads to capture the maximum audience like the advertisement on the any particular web or over the YouTube on any particular video, or any kind of other special targeted advertisements.

Keyword Analysis

It is also mandatory for the best SEM companies to much check on what keywords big traffic are coming and how they need use cost per click, rather than to use up irrelevant keywords and waste money on it, and also need to check over the your selected keywords how long the bid are coming from the competitors, further war of keywords must need to check properly also from the competitors as well because the keywords matter a lot to grape the new customers, wrong or old keywords means only loosing time and money which mostly good companies never do it.

Ad checking

The Ads are the core game changer in the mechanism of the SEM, the best SEM companies mostly place good ads with great content on the different sites where relatively good traffic moving which could be convertible to the real leads so the positioning, designing and the content play very strong role in the support of the publicity and the awareness in the online market.

Landing at pages

It is the mandatory job for the best SEM companies to check out from which bundles of pages competitors are actually getting traffic, what are the pages who pushing much more clients to the competitors because the good pages selection leads to the high chances of converting leads which will be best sign for the companies who paid for SEM, as good knowledge about the different kind of landing pages mean you have good knowledge about client conversion as well.

Reporting of ROI

The correct reporting directly related to the targeted capturing and to stay save from the wastage of money, the total mechanism is based on the controlling of funds flow which means with proper look after and reporting can manage all activities more effectively it is not limited to the funds management only, it give you more chances to know where to invest more and where to reduce more to be effective with your budget and target marketing, actually that auto controlling base on return on investment which means that all things under the control of best SEM companies who already big experts in particular areas.

Cost Effectiveness

As you are open to discuss cost effectiveness and focus with the best SEM companies to manage all things as per your desire within the define cost limits, because the companies to whom you are going to hire, they must have those muscles and skills to give you proper result and feedbacks on your marketing campaign it should not be like a blind game must be with proper check and balance and effectiveness.

Ideology

The ideology between you and the best SEM companies are mandatory because without your requirements of target market they can’t do anything, which means the matching and the business module knowledge to the best SEM companies is necessary for the successful marketing and to capture right clients, otherwise all the theme of good tools can’t give you the result for what you are looking for, idea shifting is the key for mutual understanding and to achieve any kind of goal. 

Conclusion

Here we can say that, the most of the best SEM companies are practicing the theme in which they can grab the idea and on the basis of idea they mark budget and on the basis of the budget they use different kind of tools to push your marketing goal, but the cross checking of all steps for the marketing with different kind of tools are mandatory because proper check and balance of all relative tools provide you more accuracy and perfection towards the desire goal or objective, which means you need best SEM companies which are good in handling of different tools regard less of the budget, high cost does not reflect good company, the best SEM companies must take care the project from all the dimensions for the client and it is also possible in the normal budget as well because the best SEM companies has much better control on several tools.

The post The tools used by best SEM companies appeared first on Lifeyet News.

Search engine marketing, or SEM, is one of the most high-quality methods to develop your commercial enterprise in an increasing number of the aggressive marketplace. With thousands and thousands of organizations out there all vying for equal eyeballs, it’s by no means been extra vital to promote online. Search engine advertising is the most high-quality way to promote your merchandise and develop your business.

In this guide, you will examine an overview of search engine advertising and marketing fundamentals as correctly as some recommendations and techniques for doing search engine advertising and marketing right.

Search Engine Marketing – An Overview

Search engine advertising is the exercise of advertising an enterprise using paid classified ads that show up on search engine outcomes pages (or SERPs). Advertisers bid on key phrases that customers of offerings such as Google and Bing would possibly enter when searching for sure merchandise or services, which offers the advertiser the chance for their commercials to show up alongside effects for these search queries.

These ads, frequently recognized by using the time pay-per-click ads, come in a range of formats. Some are small, text-based ads, whereas others, such as product checklist commercials (PLAs, additionally regarded as Shopping ads), are extra visual, product-based classified ads that permit shoppers to see necessary data at-a-glance, such as charge and reviews.

Search engine marketing’s best power is that it presents advertisers the probability of putting their commercials in the front of prompted clients who are geared up to purchase at the specific second they’re equipped to make a purchase.

No different marketing medium can do this, which is why search engine advertising is so advantageous and such an amazingly effective way to develop your business.

SEM vs. SEO

SEM versus SEO: What’s the difference?

Generally, “search engine marketing” refers to paid search marketing, a gadget where organizations pay Google to exhibit their commercials in the search results.

Search engine optimization, or SEO, is one of a kind because companies do not pay Google for visitors and clicks; instead, they earn a free spot in the search outcomes by way of having the most suitable content material for a given keyword search.

Both web optimization and SEM need to be indispensable components of your on-line advertising and marketing strategy. Web optimization is an effective way to power evergreen visitors at the funnel’s pinnacle. At the same time, search engine classified ads are a relatively inexpensive way to force conversions at the backside of the funnel.

Keywords: The Foundation of Search Engine Marketing

Keywords are the basis of search engine marketing. As customers enter key phrases (as a phase of search queries) into search engines to locate what they’re searching for, it must come as little shock that critical words shape the foundation of search engine advertising as an advertising and marketing strategy.

SEM Keyword Research

Before you can select which key phrases to use in your search engine advertising and marketing campaigns, you want to behavior complete lookup as a phase of your key-word administration strategy.

First, you want to discover key phrases that apply to your enterprise and that potential clients are in all likelihood to use when looking out for your merchandise and services. One way to accomplish this is by using the usage of Google Free Keyword Tool.

Simply enter a key-word that applies to your commercial enterprise or service, and see associated key-word recommendation thoughts that can structure the foundation of some search engine advertising and marketing campaigns.

Google Free Keyword Tool presents you with various treasured information, such as search quantity for every man or woman key-word in Google and its commonplace competitiveness.

In addition to supporting you discover key phrases you ought to be bidding on, thorough key-word lookup can also help you find terrible keywords – search phrases that you have to eliminate from your campaigns.

However, damaging key terms aren’t phrases with destructive connotations, but as a substitute, inappropriate words that are reasonably not going to result in conversions. For example, if you promote ice cream, you may desire to rule out the key-word “ice cream recipes,” as customers looking out for ice cream recipes are not going to be in the market for your product.

This idea is acknowledged as search intent or the possibility that a prospect will become whole a buy or different preferred motion after looking out for a given term. Some key phrases are viewed to have excessive industrial intent or a sturdy indication that the searcher desires to purchase something. Examples of excessive business intent keywords include:

• Buy
• Discount(s)
• Deal(s)
• Coupon(s)
• Free shipping

Read more significant about business intent critical phrases in this weblog post.

Keywords and Account Structure

Another essential thing of crucial phrases necessary for the success of a search engine advertising and marketing marketing campaign is account structure.

Logical keyword grouping and account shape can help you acquire more excellent click-through rates, decrease costs-per-click, and commonly improve regular performance. Key-word lookup can help you assume how to form your account fine.

AdWords and Bing Ads bills ought to be structured in the following way for most reliable results:

As you can see in the parent above, an optimally structured account is comprised of 5 excellent elements:

• Ad campaigns
• Ad groups
• Keywords
• Ad text
• Landing pages

Ad campaigns can and have to, in many cases, the center of attention on comparable merchandise or services. For example, suppose you run a hardware store. In that case, one advert marketing campaign may want to focus solely on autumnal inventory such as leaf blowers, rakes, and leaf bags, whereas some other may focal point on energy equipment and so on.

Ad agencies permit for every marketing campaign to be also subcategorized for relevance. In our hardware save example, one advert team should be for one kind of rakes or various fashions of leaf blowers.

For the energy equipment campaign, one ad crew may focus on energy drills, while every other may want to focal point on round saws. This stage of the employer may take barely longer to set up initially. However, the rewards – notably more terrific CTRs at decrease price – make this effort rewarding in the lengthy run.

The Search Engine Marketing Ad Auction

One of the most enduring misconceptions about search engine advertising and marketing is that whoever has the most excellent advertising finances wins. Although an extensive advertising and marketing finances can surely be advantageous, mainly when focused on pretty aggressive keywords.

it’s some distance from a requirement for success with search engine marketing. This is because all commercials go through a method recognized as the advert public sale earlier than performing alongside search results. For this explanation’s functions, we’ll be focusing on the advert public sale in Google AdWords.

How the Ad Auction Works

The advert public sale technique takes vicinity every single time any person enters a search question into Google. To be entered into the advert auction, advertisers discover key phrases they choose to bid on and how an awful lot they are inclined to spend (per click) to have their advertisements show up alongside effects touching on to these keywords. If Google determines that the key phrases you have bid on are contained inside a user’s search query, your advertisements are entered into the advert auction.

How Ads ‘Win’ the Ad Auction

Not every single advert will show up on every available search. This is because the advert public sale takes a range of elements into account when deciding the placement of commercials on the SERP. No longer every keyword has great business intent to justify showing advertisements after results. However, the two essential elements that Google evaluates as a phase of the advert public sale technique are your most bid and your ads’ quality score.

Maximum bid is the most quantity you have targeted you are inclined to pay for a click. Quality Score is a metric primarily based on the universal high-quality of your advertisement. Google calculates these metrics all through the advert public sale to decide the placement of ads. The result of this calculation is regarded as an advert rank.

The Importance of Quality Score in SEM

Given that Google AdWords’ Quality Score involves 1/2 of the advert rank formula, it is one of the most quintessential metrics search engine entrepreneurs can focus on. High-Quality Scores can help you attain a higher advert role at decrease costs because Google favors advertisements that are mostly applicable to person queries.

In the desk below, you can see that even though Advertiser 1 has the lowest most bid, they have the best Quality Score, which means their advertisements are given precedence in phrases of placement in the course of the advert auction:

Quality Score is arguably the most necessary metric in search engine marketing. To analyze extra about Quality Score and the influence it can have on your campaigns, examine this useful resource at PPC University.

Succeed at Search Engine Marketing with WordStream

At Word Stream, we eat, sleep, and breathe search engine marketing. Whether you’re a newcomer to paid search advertising and marketing or professionalism, more excellent, we prefer to grant you the whole thing you want to be successful at search engine marketing.

Our built-in PPC administration platform, WordStream Advisor, makes managing your search engine advertising campaigns handy and efficient, leaving you greater time to focal point on what virtually things – developing your business.

Word Stream Advisor and the 20-Minute Work Week

WordStream Advisor’s 20-Minute Work Week has revolutionized paid search administration for heaps of businesses. Our intelligent, customizable indicators spotlight areas of your AdWords and Bing Ads bills that are performing strongly, and identifies areas in which enhancements can be made for on the spot results.

WordStream Advisor is the solely PPC administration platform on the market that is entirely built-in with Google AdWords and Bing Ads, making it simpler than ever to control your search engine advertising campaigns from one intuitive, centralized dashboard.

Word Stream’s AdWords Performance Grader

One of the most challenging factors of search engine advertising is grasp which components of your campaigns want interest and perform well. To discover out how properly your account is doing, strive WordStream’s free AdWords Performance Grader.

In 60 seconds or less, the AdWords Performance Grader performs a complete audit of your search engine advertising account and identifies areas in which immediate upgrades can be made. Reports are graded in opposition to 10 essential search engine advertising and marketing benchmarks, including:

• Wasted spend
• Click-through rate
• Quality Score
• Negative key-word usage

The WordStream AdWords Performance Grader is indeed free, so get your grade these days and begin making on the spot enhancements to your search engine advertising and marketing campaigns.

The post Search Engine Marketing (SEM): What It Is & How to Do It Right appeared first on Lifeyet News.

Do you know SEO stands for Search Engine Optimization, which is the exercise of growing the volume and excellent site visitors to your internet site via natural search engine results?

Why is website positioning vital for marketing?

SEO is an essential section of digital advertising and marketing because human beings’ habits trillions of searches every year, regularly with industrial intent to locate records about merchandise and services. Search is regularly the main supply of digital site visitors for manufacturers and enhances different advertising channels. Greater visibility and rating more excellent in search outcomes than your opposition can have a cloth impact your backside line.

However, the search consequences have been evolving over the previous few years to provide customers extra direct solutions and data that is extra in all likelihood to hold customers on the consequences web page instead of using them to different websites.

Also note, facets like wealthy consequences and Knowledge Panels in the search consequences can amplify visibility and supply customers more significant records about your organization immediately in the results.

What goes into SEO?

To recognize the actual that means of SEO, let’s destroy that definition down and seem at the parts:

Quality of traffic. You can appeal to all the site visitors in the world. However, suppose they’re coming to your website due to the fact. In that case, Google tells them you are a useful resource for Apple computer systems when certainly you are a farmer promoting apples, which is now not pleasant traffic. Instead, you desire to appeal to site visitors who are genuinely fascinated by the merchandise you offer.

Quantity of traffic. Once you have the proper humans clicking via these search engine consequences pages (SERPs), extra site visitors is better.

Organic results. Ads make up a full-size component of many SERPs. Organic site visitors is any site visitors that you do not have to pay for.

How search engine optimization works

You would possibly suppose of a search engine as an internet site you go to kind (or speak) a query into a container and Google, Yahoo!, Bing, or anything search engine you are the usage of magically replies with a lengthy listing of hyperlinks to webpages that ought to answer your question doubtlessly.

That’s true, But have you ever stop to think about what’s at the back of these magical lists of links?

Here’s how it works: Google (or any search engine you are using) has a crawler that goes out and gathers data about all the content material they can discover on the Internet.

The snails of google convey all these 1s and 0s again to the search engine to construct an index. That google index is then fed via an algorithm that tries to suit all that information with your query.

There are a lot of elements that go into a search engine’s algorithm, and here is how a crew of specialists ranked their importance:

The O phase of SEO—optimization—is when the humans who write all that content material and put it on their web sites are gussying that content material and these websites up so search engines will be capable of recognizing what they’re seeing. The customers who arrive by the search will like what they see.

Optimization can take many forms. The whole lot from making positive the title tags and meta descriptions are each informative and the proper size to pointing inner hyperlinks at pages you are proud of.

Learning SEO

This area of our web page is right here to help you study something you favor about SEO. If you are new to the topic, begin at the very starting and check the Beginner’s Guide to SEO. If you want a recommendation on a unique case, dig in anyplace fits you.

Here’s a simple overview:

Building an SEO-friendly site

Once you are geared up to begin on foot that search engine optimization walk, it is time to observe these website positioning methods to a site, whether or not it is manufacturer-new or a historic one you are improving.

These pages will help you get commenced with the whole lot, from deciding on an SEO-friendly area to identify quality practices for internal links.

Content and associated markup

A website online isn’t always clearly a web site until you have content. But website positioning for content material has ample precise variables that we’ve got given its section.

Start right here if you are curious about keyword research, how to write SEO-friendly copy, and the type of markup that supports search engines apprehend simply what your content material is truly about.

On-site topics

You’ve already discovered a lot about on-site subjects through delving into content material and associated markup. Now it is the time to get technical with statistics about robots.txt.

Link-related topics

Dig deep into the whole lot you ever wanted to understand about hyperlinks from anchor textual content to redirection. Read this sequence of pages to recognize how and when to use nofollow and whether or not a visitor running a blog is, without a doubt, dead.

If you are more significant in the hyperlink constructing aspect of things (working to enhance your website’s rankings online through income links), go straight to the Beginner’s Guide to Link Building.

Other optimization

Congratulations! You’ve mastered the in’s and outs of each day search engine optimization and are now equipped for some superior topics. Ensure that visitors have the best time feasible changing with conversion price optimization (CRO), then go micro stage with nearby search engine optimization or take that website international with global SEO.

The evolution of SEO

Search engine algorithms often trade, and search engine optimization systems evolve in response to these changes if anyone is supplying you search engine marketing recommendation that does not sense pretty right, test in with the unique subject matter page.

The post What is SEO? How does it work in 2020? appeared first on Lifeyet News.

I am a Digital Marketer Since 20013. With my experiences and latest updates of Google. I am going to share SEO Myths, and what you should do exactly to rank up your web page. 

What is Google Bot?

Google Bot is a Program, which grabs content from the internet (Crawling), check whether the content is useful for users and index (Indexing) and check 100s of signals to rank a web page. 

In SEO Forums, you will look at many fancy styles to rank up a web page. Some people show examples of how they ranked one page, but they never show that they ranked down for many too. 

Every page is different for indexing. Interlinking tells about different pages and show relevancy but this is one of the hundreds of signals. 

Suppose you are a Librarian if someone asks you a topic for a book. What are you going to do? You will check the new version books. Which book is much read by users? Which book is having good potential and, many more signals you may use. 

The same Google Bot works: 

1. Google Bot checks which are the latest version of the web page.
2. Is this content liked by people of a particular location?
3. How much time users engaged with this content?
4. Is the content useful to show in the result?
5. And it uses hundreds of signals…

The whole system works on Big Data and Artificial Intelligence. Bot fetches and selects the best results according to a particular group of people. That’s why you may have seen different results on different computers, locations and groups of people. 

Mobile User Agent 

Google serves different results for Mobile and Desktop. Google has different Mobile User Agent to crawl, index and rank any web page based on hundreds of signals. 

1. It checks the web page is mobile friendly or not. 
2. It has useful content. 
3. Can it run fast on a particular mobile?

Even according to the mobile version, I experienced different results. These all are done by Analyzing Big Data and Serving results through AI. 

I experienced, it may checks what ram you have, which browser you use, what internet speed you have, what processor you have, and accordingly, show the fastest possible results. 

The freshness of Content is Very Important

If the content is not updated on the web page, it simply goes down in the results. Google shows the fastest and newest useful results to users. Whereas Google bot has criteria according to websites. It crawls news sites fast, some retail site gets less frequency and some fixed contents are very less crawled. 

Now, look at how the search console works for purifying results? 

Google Search Console 

The user submits a website on Search Console, their sitemap, robots.txt file and verify it. It helps a lot. It helps to crawl the website frequently. If search consoles checks there are many 500 errors. It checks less and if the site is spammy, Google bot thinks it is less useful content and doesn’t want to show in result then it does not crawl and index the website. 

Now, look at the social media myth of Digital Marketers. 

Social Media Myth 

Marketers think that sharing in social media marketing can boost their ranking. This is a myth. I experienced that Bot does not take clues from social media viral posts. However, if a post is searched in Google and people spent more time on that page, may that page come up with high results. 

Link Building Myth 

This is one of the biggest myth because everyone is running for buying links, trying some funky activities for getting links from comments, forums, articles, press release, high authority pages and etc. However, it does not worth more because it is one of a hundred signals which may rank you. 

Link building is not the biggest metric to rank up in Google. You have to focus on many ethical ways. I am going to tell you what to do for ranking high on Google. 

Need High Rank – Do’s 

1. Apart from link building, spent time on the webpage. Think, who is your customer, what he needs and how you are going to present content to him. 
2. Update content whenever you get some news and update. 
3. Inform user with audio, video, images, graphics and give a good presentation which can be easily understandable, so that users spend more time on your website. 
4. Give information in a concise manner. 
5. Love your reader, don’t cheat for ranking. 
6. Give a fast website to your user. 
7. Put main headings, subheadings, bullet points which make easy to read the content. 

Share your contents with other people who may want your content. It won’t help in ranking, but the more you share, the more people may remember your name or search by your brand name and title. People may link to your website.

Remember, Google uses hundreds of signals. We don’t know which signal is ranking your web page. According to the daily practice of searching, I found these facts.

Summary – I have shared according to my assumption, how google bot works? What factors you should use? Why you should not focus on link building too much? What are the best practices to rank up the website? If you liked the content, please comment to me. 

If You Want to Learn SEO Course Learn Digital Marketing Course in Jaipur. that Will Help You to understand SEO.

You may like these articles: Digital marketing companies in Dubai , SEO companies in Dubai , Social media companies in Dubai

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The post SEO Myths & What to do Rank up in Google? appeared first on Lifeyet News.