Email campaigns are reportedly capable of boosting a business’ ROI by stunning 4400%, if done the right way. If we add to that the fact that they are the cheapest form of advertising, by far, you’ll easily understand why they are all the rage these days. 

Stats continuously show the benefits of email marketing campaigns. Here’s an outline, to help you get the idea:

·        Targeted email campaigns generate more than 75% of the total email revenue

·        Transactional emails generate 6 times more revenue than other message types

·        Transactional emails get 8 times more clicks than other email types

·        Automated email campaigns have 50% conversion rates

·        77% of marketers use email to send personalized content to subscribers

·        67% of marketers use big data to personalize email campaigns

·        66% of marketers personalize email campaigns

·        64% of marketers use mobile-optimized designs for email campaigns

·        Email campaigns are 40x more efficient at acquiring new customers than Facebook and Twitter ads combined

The reason why email campaigns are so popular lies in simple statistics. Namely, a large percentage of adults use email on a daily basis.

What is important, though, is that this doesn’t mean that everyone will be interested in your offer. Success of email marketing lies in knowing who to send the messages to and when to send them. It goes without saying that you’ll only be wasting your time if you send emails at random. It is crucial that you define your audience.

Defining Email Campaign Strategies

To be able to maximize your email campaign profits, you need to:

1.      Know your target audience

2.      Listen to customer feedback

Defining an audience (or more than one) is the first step. In fact, defining an email strategy comes afterwards.

For one thing, different audiences look for different messages and for another – the voice of your campaigns should suit the target group. For example, if your customers comprise executives, the voice should be formal. If your audience comprises teenagers, the voice should be informal.

These are, of course, broad generalizations just to give you an idea on the importance of knowing your audience.

The next step would be to listen to customers’ feedback. This has never been easier, what with social media serving as unique communication channels (and, in most cases, instant ones).

Asking for customer feedback directly is also encouraged. Not only does the practice show that you care, but it also deepens the bond between a business and its customers.

You may also offer giveaways in return for additional information, such as free e-books and special discounts for the next purchase.

Finally, cross-promotions give best results. It is a well-known fact that people don’t shy away from asking questions via brands’ social media pages. This is one of the most efficient ways to keep in touch with your audience in the long run.

To that end, make sure to share your offer on your social media profiles as well as via email. In this way, more people will get to see it (and share it).

Optimizing Email Campaigns

It’s a fact that 53% of emails are being accessed on mobile devices, which doesn’t only mean that your messages must be email-friendly, but also that your website should be responsive.

Keeping in mind that the number of new mobile device users rises at 20% annual rate, this practice should become a norm.

On top of that, emails accessed on mobile devices often fare better than those accessed on computers. Here’s what stats teach us:

·        23% of people accessing emails on mobile devices read them at least one more time

·        70% of emails accessed on mobile devices are re-read

·        65% of the re-read messages result in a click

·        One third of all clicks are performed on mobile devices

·        Most subscriptions happen on mobile devices

Basically, optimizing email campaigns for mobile devices boils down to the following:

·        Writing clear and concise subject lines and body text

·        Writing subject lines no longer than 30 characters

·        Keeping in mind that preheader text should not exceed 50 characters

All emails should feature contact information, a large and easily distinguishable call to action button and an unsubscribe button. The latter is not to be overlooked. If no longer interested in your offer, people should be reminded that they can easily unsubscribe, rather than having to mark your emails as spam.

Finishing Touches

Mind the timing of your messages. If you are operating internationally, keep time zones in mind. Stats show that the majority of emails are read within an hour upon arrival, so have a care. Waking up to a full inbox is everyone’s worst nightmare. You’ll want your message to be on top. If you target 9-to-5 workers, best send emails around 10 a.m. and 1 p.m.

Next, you shouldn’t send emails too frequently. Albeit there is no general consensus, successful brands opt to send newsletters either weekly, bi-weekly or monthly.

Finally, some messages are more welcome than others. Welcome messages, shopping cart reminders, order tracking and sales announcements are generally welcome.

Order tracking and purchase/shipping information are an absolute must.

All in all, it’s safe to conclude that using common sense, minding the timing and frequency of your campaigns and keeping in touch with the customers is the key to successful email marketing. Remember to re-adjust the offer to remain evergreen and competitive, and you’re good to go.

Are you passionate about sharing your insights and expertise? We invite you to write for us! Whether you’re a seasoned writer or just starting out. We’re looking for fresh perspectives on a variety of topics, from lifestyle and wellness to technology and travel.

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The applications of cheap email hosting are numerous. One of the biggest being the marketing domain. It would not be overenthusiastic if one was to say that cheap email hosting has done to marketing what mobile phones have done to communication. Indeed, cheap email hosting services have revolutionized the world of marketing and changed its dynamics comprehensively.

Let’s take it up in detail!

What is unique about email marketing?

When a shopkeeper sells his product, he is bound by the domains of time, space and opportunity. He must have to impress his customer with quick reflexes and admirable answers. The sale of every product requires an impression of quality delivered by the seller. But email marketing is different. It is offers the seller the time to think, strategize and develop a predetermined approach to attract the customers. And that too through cheap email hosting. Moreover, no investment is required in any infrastructure. You can start at the time you think.

How email marketing escalates revenue opportunities?

In 1978, when Gary Theurk sent out the first mass email, it turned out to be a catalyst which reenergized his business cycle. Gary claims to have set a record of sales worth 13 million dollars. But this was not accidental in the business of companies. It was rather an unprecedented incident which changed the way corporates thought about their business. The dimensions of businesses were all set to expand into a new nebula. Within four centuries, emails made the entrepreneurs realize the zenith of their revenue.

Marketing through emails: The Road less travelled

Identifying your clients

Preparing an effective database of potential clients is the first step or basic homework that needs to be done. An effective database and adequately mined data are prerequisites for preparing a theatre of opportunities in the domain of email marketing. After a holistic database is established, the road to email marketing begins.

Engaging your clients

It is understood that your clients have already adopted a series of filters to avoid promotional emails. It is thus natural that you may be trying to tap into an unreachable audience. For this purpose, it is must to engage your clients effectively. This can be done by ensuring that the subject lines are immersive. The body should be such that a real person exhibits his art of oration. The content should not only be distinguished but also targeted.

Theory of personalization

When the receiver notices a personal element in the email, it is but natural that he gets attracted into it. A personalized email compels the receiver to reply.  For instance, when a person finds his name in the email, he treats it quite differently and starts replying. Once the reply has come, the road to communication has now started. The client stands open and willing for business.

Landing in no man’s land

All your delicately constructed work could end up in a spam folder if steps are not taken to avoid it. Keeping out of spam folder needs a few basics. For instance, all caps and warnings should be avoided. A litmus test to ensure that you are out of spam folder is that you email is getting a due reply.

A good email sells itself

We cannot imagine the quantity of emails that a target client receives during the day. As such, it becomes absolutely necessary to make an email distinct. For making an email distinct, following pointers could prove helpful. Firstly, introduction of short paragraphs and bullet points are precursors of a good quality and marketable email. Secondly, when we highlight keywords, it indicates sharpness and crispness of content. Lastly, the act of inserting unnecessary content and even unrelated pictures might deplete the quality of an email.

Click means action

When a person visits a shopkeeper and the latter showcases his products, the transaction is not completed until a receipt is generated. In an email, whatever needs to be showcased to the client should be highlighted via a link. The link in an email acts as a gateway to the transaction which might turn out to be a money-spinner for a business.

The Return and Refund Policy

It is no coincidence that the largest selling business giants have developed a return and refund policy. The logic of the policy centers around trustworthiness and an attempt to earn customer trust and satisfaction. In email marketing, the return and refund policy is replaced by the unsubscribe option- the purpose being not different at all that is to set a road for future discourse.

The Reading Lens of the client

More than half of the mails that reach the targeted client are opened via a smartphone. So, if the email is not made mobile friendly, this would literally mean closing the door of the shop through which a customer is trying to enter. This may have a deteriorating effect on the business growth even before it is set to sail.

Who is the guinea pig in email marketing?

The answer is none. This implies that before sending an email on its way to marketing, it is very necessary to test it out yourself. The looks, characteristics and content of the email needs to be double tested before it is set out for campaigning.

The trajectory of growth

The most important step in the post monitoring process is to keep track of the latest data, cheap email hosting records and chalk it out via a graph so that it becomes self-explanatory. This data may include the growth of sales or the number of times a customer opened an email.

Throwing caution to the winds

If a customer is easily accessible and has started replying to the mails, this does not mean that his inbox is to be flooded with. In fact, this might put the customer relationship in dilemma and decrease reciprocity.

Footnotes and advice:

If email marketing is to be summarized in one word, then this could just be the next “Big thing” that your business awaits!

Are you passionate about sharing your insights and expertise? We invite you to write for us! Whether you’re a seasoned writer or just starting out. We’re looking for fresh perspectives on a variety of topics, from lifestyle and wellness to technology and travel.

The post Driving revenue with Email marketing: Tips on how to effectively market through emails appeared first on Lifeyet News.

Cold calling was effective in an era when telephones and door-knocking were the only ways to connect to buyers. But, in the 21st century, the marketplace has transitioned by 360 degrees thanks to the developments in technology.

Image Source: https://www.salesforlife.com/blog/probability-of-success-based-on-warmth-of-call-infographic

Many marketers still persist with cold calling and are not ready to accept that cold calling is dead! They still invest in training sales personnel in cold calling and expect results from their sales teams. Sales teams are finding it increasingly difficult to deliver the expected results to their organizations with cold calling.

It is time that organizations realized that it is not cold calling but strategies that leverage the latest technologies that are the need of the hour!  We are living in the digital age and cold calling is an outdated lead generation technique!

Why is cold calling irrelevant in the digital age?

• Today’s buyers have easy access to
  information and prefer to do their own research prior to making a buying
  decision. Therefore, they are not interested in sales calls from sellers.
  Buyers prefer to connect with sellers when they have any queries regarding  a product/service.

• Buyers have means to check the source
  of a call through caller id and other means and they prefer to avoid calls by
  pushy sales personnel.

• Today’s marketers, therefore, have access to more effective means of connecting with buyers. For instance, marketers can connect with buyers through social media channels, email, etc. Consequently, buyers are more responsive to such methods; thus, the sales teams need to strategize to connect through these channels.

How to connect to buyers in the digital age?

To connect to your buyers in the digital age, you need to be active where your buyers are! In fact, today’s buyers are online. Furthermore, they are trying to glean as much data as possible from websites and other online sources.

Image Source: https://pixabay.com/illustrations/online-internet-icon-symbols-www-942410/

Organizations need a comprehensive approach to connect with their audience in today’s world.

Understand Your Audience

First of all they need to understand their audience.

You need to identify :

• Who the audience for your
  products/services are?
• What do they want from your
  product/service?
• Their stage in the buyer journey.
• What channels do they use to seek
  information?
• When do they seek information?

Website Design

Your audience will look for information about your product/service on your website. Therefore, the design of your website is a critical factor for your success.

• Your website should have a good user interface so that it
  provides your audience with great user experience.

• It should be easy to navigate.

• It should load fast. It is an
  established fact that users move to other websites if your website takes too
  long to load.

• It should be responsive. Data reveals
  that 52% of users are less likely to engage with a company that offers a bad
  mobile experience.

Content Sharing

The sales team needs to identify the kind of data the audience is looking for based on their journey and advise the marketing team to provide content that is aligned to the needs of the audience.

• You will need to post blogs about your products/services on
  your website regularly so that your audience has something new to look forward
  to your website.

• You will need to identify the social
  media channels that your audience is active on and share content on them at the
  time when your audience is active on those channels.

• It is a good idea to strategize your
  content such that there is a link between the different write-ups so that the
  audience is engaged.

• The content shared should be of high quality; furthermore, it can be in the form of blogs, white papers, e-books, case studies, etc.

• The audience today is not looking for
  just written content. Video content, podcasts, infographics are different ways
  of providing content to the audience.

• It is vital to create content that is
  customized for your audience.

SEO

Search Engine Optimization is, indeed, as important as sharing content. Moreover, the audience wants optimized content! In fact, 79% of the audience will leave a website if, consequently, the content is not optimized for the keywords they are looking for.

E-mail Marketing

Although some marketers are of the opinion that e-mail marketing is ineffective, the fact remains that depending on the nature of your products/service and your user demographics, email marketing is still effective.

Image Source: https://www.freepik.com/premium-vector/mail-marketing-design_2742149.htm

Another reason that emails still connect with buyers is that today’s buyers expect a hyper-personalized approach from marketers and email marketing helps provide just that! Stats also affirm that email marketing is effective- 40% of B2B marketers say that email newsletters are most critical to their content marketing success.(Source: Hubspot)

Social Media Marketing

Social marketing has emerged as one of the most powerful ways of connecting with the audience. This can be attributed to the fact that social media is instant and also offers a platform for personal interaction. Data reveals that there are 3.2 billion social media users worldwide. (Emarsys 2019)

Marketers need to leverage social media marketing effectively so as to connect with their audience.

The Bottomline

Technology has advanced at a fast pace and this has disrupted almost all aspects of our lives. The customer needs have changed with time and so has his behavior.Today, marketers need to establish an emotional connection with their buyers. Moreover, they need to delight their buyers, and technology has provided them the means to do that. Consequently, they can find out all about their audience using Data Analytics and strategize based on that. Furthermore, the marketers are using AI-powered chatbots to assist their buyers in resolving their queries.

Organizations who are still persisting with cold-calling need to realize this and adopt the new technologies to cope with the competition.

You may like these articles: Digital marketing companies in Dubai , SEO companies in Dubai , Social media companies in Dubai

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