Designed in 1994, the first Amazon emblem looked nothing like the modern piece. It featured a massive letter A stylized as River Amazon, with the words “Amazon.com. Earth’s biggest bookstore”. 

In 1997, the brand started experimenting on its emblem. The first change was all about simplification. The emblem got a mode modern, edgy look. The redesigned version had the black website name “amazon.com” and company slogan written against a white background. The following year, when Amazon started to expand its product range, it decided to drop the slogan. As for the website name, it got a golden letter “O” in the middle. Aso, all the letters were now made uppercase. However, that version didn’t last long.

A refreshing orange curve was first introduced in 1998. Although at first it didn’t look like a smile, it certainly gave a more friendly look to the logo. The letters were brought back to lowercase.  

Finally, in 2000, the online giant came up with the emblem that we all know and love — the one with a curvy arrow connecting letters А and Z. In 2012, when the brand expanded offline, it removed the extension “com” from its corporate design.  

Symbolism behind the Amazon emblem 

Amazon’s visual symbol incorporates two meanings. Do you know what they are? If not, keep on reading!

When looking at the curvy orange line, you can’t help but think about a smile. Indeed, this is exactly was the logo designer Turner Duckworth had in mind! Amazon wanted to use the smile symbol to the maximum. Jeff Bezos, the founder of Amazon, was unwilling to spend an extra budget on designing packaging and other branding elements. Then Duckworth suggested putting a smile on boxes, bags, and other carriers. 

Marketing-wise, that was an extremely smart decision. Now the company was delivering smiles directly to their customers’ doorstep!

The orange color of the arrow further enhances the friendly and warm vibes coming from the logo. By the way, did you know that Amazon runs a charity fund named…”Smile”?

And we’re not nearly done with the hidden riddles! The smile is also an arrow that goes from A to  Z in the word “Amazon”. This path from the first to the last letter of the English alphabet means to say that the e-commerce website offers an exhaustive range of products. Also, the arrow stands for continuous growth and perseverance in achieving goals. Those are the values shared by the big Amazon team. 

How would Amazon logo look like if it were made in ZenBusiness?

Final thoughts

The Amazon emblem bears a double meaning while being simple and versatile at the same time. It’s a great example of an individual graphic design (the arrow, in this case) going beyond a logo and becoming something more. Thanks to clever positioning, the Amazon’s smile has become as popular and identifiable as the logo itself.

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TikTok: History, Features & Differences With Musical.ly  

In 2016 ByteDance, a Chinese tech giant first launched Douyin for creating short videos. In a year the service reached 100 million users and was introduced to international markets under a new name — TikTok.

Meanwhile in the US, Musical.ly, a similar app released in 2014 was gaining its popularity. Its users could create 15-second lip-sync or dancing videos.

In 2017 ByteDance acquired Musical.ly for $1 billion. Both platforms existed alongside one another: Musical.ly in the US and TikTok on other foreign markets. However, in a year ByteDance announced the platforms’ merge with a joint mission to establish a community where everyone can become a creator. All Musical.ly accounts were automatically transferred to TikTok.

The service obtained new functions that allowed users to create various content types and give zest to it. The new TikTok features are as follows:

• the app works as a social network to create 15-second videos;
• TikTok’s target audience is Generation Z that appreciates art, entertainment, and authenticity;
• the service offers a lot of creative tools such as stickers, masks, filters, visual effects, hundreds of tracks to dub videos with;
• the basic content of Musical.ly was lip-synching, while TikTok offers more ways to express oneself through funny videos, duets, reactions to popular clips, challenges, and competitions;
• unlike other social media, TikTok encourages users to be both content consumers and creators. The service bills itself as the most democratic encouraging the audience to be natural and shoot videos using smartphones.

TikTok’s Brand Identity: Colors, Fonts & Symbols

The company’s identity hasn’t changed much over the years of its existence. The colorful note showing the app’s relation to music has been the logo from the very beginning. Let’s dive deep into TikTok’s identity.

Colors

The logo represents a three-color note (pink, blue, and white) against the black field. It was no accident: the designer was inspired by a rock concert with a dark hall and a stage lit up. The emblem’s distinct feature is that it looks like 3D: neon colors overlap each other thus signifying music vibrations.

Aside from the classic version, there are three more color palettes with a white, pink, and blue background.

Fonts

The authors of the logo have chosen a simple sans serif font. Initially, the name consisted of two separate words Tik and Tok. Later the space between them was removed but both parts of the word are still capitalized. When the words were put together the font became even more rounded and the “i” dot was no longer of square-type.

Favicon

The TikTok symbol consists of a brand name and a picture. As far as the logo is used for a favicon in low resolution, the text was removed from it. The icon looks like a note against the black field.

The App Icon

The app icon is identical to the favicon: a colorful note on a black square with canted corners. The contrast does its job and makes the icon differ from others on the screen.

Step-by-Step TikTok Logo Drawing

Want to draw the TikTok emblem? Follow the link below to find a step-by-step how-to tutorial suitable for everyone even those not very good at drawing.  

Conclusion

Each brand identity element from colors to symbols represents the brand’s concepts – simplicity and creativity. The logo’s minimalism allows to easily adapt it for various tasks including a favicon and the app icon.

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Around 57% of small businesses say that they spent up to $500 on their corporate logos, while 14% say they spent more than $1,000. If you’re in the early stages of starting a business, however, you’re probably already spending more money than you want to. 

Fortunately, you can easily make a DIY logo that looks professional and represents your company in a budget-friendly way. If you’re not sure how to get started with DIY logo design, we’ve got your back.

Keep reading to learn helpful tips on how to design a logo yourself. 

Think About Your Brand

Before you do anything else, take some time to think about your brand and ask yourself the following questions:

• What is my competition doing?
• Who is my ideal customer?
• Do I have a slogan?
• How will I use my logo?
• What do I want my brand to represent?

Once you have a better idea of who you want your logo to appeal to, how you plan to use it, and what you want your brand to represent, you’ll have an easier time with the design process.

Find Inspiration 

Next, do some research on other company logos and pull examples of ones that you like. While you don’t want to copy anyone’s logo, this is a good way to figure out what elements of a logo that you like. 

For example, you might notice that a lot of your favorite logos use all capital letters or sans serif fonts. Or, maybe they incorporate the use of a slogan or icon. By figuring out what you like in other logos, you’ll start to get a better idea of the types of elements you should include in your logo. 

Choose Colors and Fonts

From there, it’s time to start getting more specific. If you’ve already decided on some elements of your branding like colors, then you can incorporate them in your logo for further brand awareness. If not, now is the time to choose which colors will represent your brand. 

It’s best to use no more than one primary color and one or two accent colors to keep it from looking too busy. You may also want to have a simple black or white version of your logo as well.

Once you decide on colors, choose your font(s). Make sure you choose something that is easy to read, even if your logo is small. 

Bring Your Ideas to Life

Finally, it’s time to take all your efforts and bring them to life! The easiest way to create a logo is by finding a logo creator free option online. 

Most DIY logo maker sites have templates to help you get started, making it easy to create the logo of your dreams in a matter of minutes. Make sure you save out a high-quality version of it and you’ll be all set. 

Get Started on Your DIY Logo

After reading these tips on how to create a DIY logo, you have the knowledge you need to get started on your own design. The only limit is your imagination! 

Interested in reading more like this as you start your small business? Check out our other articles before you go. 

The post Beginner’s Guide to Designing Your Own DIY Logo appeared first on Lifeyet News.

The hard part is to choose the right platform to design a website. While searching, the only Content management system you will find is WordPress that has conquered the web world.

WordPress is the fastest growing platform with a global share of 50 to 60% in the CMS market. It runs 35% of the entire internet and is the most popular one from the last seven years. Its latest version (5.2) is being downloaded almost 37 million times.

WordPress is the platform that permits you to host and develop the websites. It has a plethora of plugins and themes system with which you can customize the sites to adjust according to your business needs. The best thing about WordPress is that you do not need to be technical for designing a website. It has a simple and easy to use User Interface (UI) with which one can create an HQ website even if you are a non-technical.But to make a hassle-free process is essential to hire a skillful wordpress development company.

We all know that designing a website is not easy in any way. There must be a lot of ifs and buts, that are quite distinct. A website is a representation of your brand.

Therefore, you need to do the homework before finalizing everything. Here in this article, we have come with the tricks to consider before designing a WordPress website. Though, you can also hire a WordPress website design and development company to guide you in designing the website.  Choice is all yours!!

Crucial Things to consider while designing a WordPress website

Secure Hosting

We cannot take hosting lightly or cannot ignore it. If you are doing so, then you are giving chances to the hackers to hack your website. Several websites take a long time to load, and the reason behind this is the poor hosting. It is known that the site that takes more than 2 seconds to load are giving the reasons the visitors to leave. So, do not be a part of this race. Some efforts are required while choosing the best hosting, be proactive, and do not let hosting be a pain in the future. There are several WordPress hosting providers, such as, Kinsta, WP engine that are known for giving the best experiences.

Mobile-Friendly

According to recent statistics, Google will index searches according to the mobile version. It is because of the reason that digitization has changed the world immensely, and everyone around is interested in using smartphones for every single task. So in the case of websites designing. If you are designing your site, then assure yourself to select a mobile-friendly theme for your website. Being flexible, WordPress has plenty of free and paid themes. Free themes adjust according to the requirements, but, if you want to add some of the advanced features, then you can go with the premium version.

Less Page Loading Time

As we have mentioned earlier, no one will wait for your page to load. The visitors will leave your website if it is taking more than two seconds to load. It is not only about the visitors, but Google also dislikes the site which is installed on slow servers. You are continually lessening your chances to be in on the list of top search engines. So, it is significant to choose a perfect theme as the issues of the page loading can kill the value of the well-coded and engaging site. If your website is taking a long time to load, then your high-quality content is of no use. Therefore, it is crucial to consider the page loading time important while website designing.

Use Premium Themes More

Though, it is known that WordPress offers us free and paid (premium themes). But it is also true that some of the free themes do not provide the best functionality and the valid code. So, why one should be in a dilemma, waste time, and let issues to occur? The premium version of themes caters to you an outstanding feature with best code quality. The premium themes have the functionalities that complement best with the designs.

Good Logo Design

Logo design is the face of your website design. It identifies the identity of your business (the products and services you are offering). It is an integration of logotypes, logo marks, and marks. There are several logo designs, such as Hatchful (Shopify), Iconfinder, My brand new logo, Fiverr and 99designs, etc. While choosing the logo designs, keep some important measures in mind, such as Uniqueness, readability, scalability., Longevity, and simplicity. You can also explore the online logo maker tools for a variety of logo designs.

Say No to Default Theme Modification

It is advisable not to modify the default themes despite the platform or the premium themes you are using. Every second designer executes this and simultaneously fails. So, better is to use the child themes as these are simple yet powerful. These themes allow you to change or integrate the functionality without affecting the core files.

Search Engine Optimization

To boost the organic reach, it is significant to maintain Search engine optimization. With WordPress, you can amend and tweak the core SEO element for optimizing the website. It can enhance the time of website page optimization. Several plugins, such as Yoast SEO can be used to create highly optimized website blogs and pages on each page.

Concluding Remarks

Before designing the WordPress website, it is essential to cover all the bases. We have mentioned some of the critical things that one should consider before designing a WordPress website. Your little efforts will surely pay you well in the future. Create a website that visitors get glued to.

We hope you liked this article. If there are any queries or suggestions then do let us know in the comment section below. Thanks for reading!!

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